TASR national news agency; teraz.sk (Dobre Noviny / Good News)
Dec 4, 2014
Why employer branding is no longer just HR’s job and how strategy and culture shape talent acquisition.
Article Link: https://www.dobrenoviny.sk/c/39657/hr-branding-chceme-ho-merat
As the war for top talent intensifies, HR branding has evolved into a strategic business necessity. This 2014 article by Andrea Hrušovská, then HR Manager at Emerson, highlights how employer branding has moved beyond the HR department and into the hands of leadership, culture, and everyday team management. From defining vision and setting internal communication standards to offering meaningful benefits, HR branding is now a reflection of a company's core values.
The article underscores the importance of measuring where a company stands in its branding journey, encouraging firms to reflect, collect insights, and use that data to build stronger, more authentic employer brands. These topics were central to the upcoming HR Branding workshop hosted by HR Development Academy in Bratislava on December 11, 2014.
Andrea Hrušovská is a respected HR strategist with deep corporate experience across brands like Mercedes-Benz, Heineken, Bekaert, and Emerson. Known for combining her background in sales, logistics, and marketing with her HR leadership, she brings a holistic approach to workforce development and talent strategy. At the time of publishing, she served as HR Manager for Emerson’s Shared Services Center in Bratislava.